Top Website Tips
Numbers 91 to 110
91. Order confirmation instils confidence. Make sure you have a good, solid order numbering system as well as a thoroughly written autoresponder. When people make a purchase, they need to not only get the thank you page and an order confirmation, but they should also receive an email confirming the same. Be sure to include their order number with the email.
92. One good purchase deserves another. If someone is a first time buyer, offer them a coupon for a percentage off of their next purchase. Include this either in their order confirmation email, or on a printed coupon code postcard you can include with your shipped items.
93. Shipping confirmation is important. In order to avoid people asking “where’s my stuff?” or constantly bombarding your 800 number and inbox with shipping questions, include shipment confirmation to all customers. This way, they can track their package status without worry. People want to know the progress of shipped items ordered online so they know it’s on the way to their home.
94. Pictures of customers help boost reputation. If you have a product people really like, encourage customers to send in pictures of themselves using it. This can be added to the testimonials page, and it gives new potential customers an idea of what your product looks like in person and while it’s being used. You can even sponsor a contest to encourage people to send in their photos.
95. Audio and visual make it fun. Include things like music, flash movies, and other things to make the site more interactive. People want to feel like they’re really involved with the site, and video can especially help with this. You do not want to bombard people with too much media, but the option to click on a video here and there can boost the look and feel of the site.
96. Don’t get too complex with your wording. While you definitely want to get the point across to people, don’t make your sentences too fancy, too long, or too complicated. Use simple, fun language that gives people a good feeling without causing them to feel like they’re overwhelmed or intimidated. Then, include the description in a smaller font underneath that.
97. Bulleted points grab attention. If you have a few pages that look like a sales letter, be sure to include bulleted points. These are basically a list with bullets that point out unique, individual points about your product. Bullets make the page easier to read, and point out the important, essential facts in a nice format.
98. Do not ask for too much info. Never ask customers for things like their social security number or date of birth. Even if your website is extremely secure with no worries about fraud or identity theft, most people will immediately shy away once you request this kind of information. In most, if not all cases, you really don’t need this information anyway, so steer clear from asking for it.
99. Thumbnails look terrific on any website. When your customer adds an item to his or her shopping cart, include a little thumbnail photo of it. Not only does this look terrific, it reassures the customer that they have just ordered the correct number. It also looks very professional and streamlined when people look at their order summary before paying.
100. Make sure coupon fields work. Include a coupon code field, and then make sure it works. Since you will most likely rotate coupon promotions, make sure the new ones work. Test them often, and expect a few hiccups along the way. Whenever you introduce a new coupon, it’s a good idea to test it out several times before you release it to the pubic for use. There is little more frustrating than entering in a coupon code and then having it not work! Often, customers will turn away from your site if they cannot get their codes to work.
101. Logos for your credit cards and shippers are an added bonus. While logos for things like the BBB and Hacker Safe were discussed earlier, don’t forget to include other logos such as Visa and Mastercard, Discover, and UPS or Fed Ex. These logos show you’re legitimate, instill confidence, and also look really nice on a website.
102. Refer a friend programs are good promotional tools. While an affiliate program is a great way to get others to help sell your products, a refer a friend program is also great. This offers current customers an incentive to refer your website and products to fellow friends and family members. What you offer as incentive is up to you, but many retailers online usually offer a coupon code, free shipping, or a small gift with their next purchase.
103. Have a good hosting company. Make sure you choose a steady, reliable web host for your site. Any down time is potential lost money, so it’s very important that your website stays up and running at all times. You never know when people are looking. In addition, if your site is down a lot, people will give up and even worse, spread the word to others that it often has problems staying up and running.
104. Use newsletter optins. If you have a weekly or monthly newsletter, be sure to include this optin feature on the website either on the home page, or at the check out. This way, you can keep in touch and establish a customer base.
105. Personalize. If you can, be sure to write the customer’s name in all email correspondence. This can be either their first name, last name (i.e. Dear Mr. Smith), or both. Doing this makes people feel comfortable, and that instills buyer confidence. There are programs that can integrate the information the customer enters when checking out into the emails you send. When they open their email and see their name, they feel as if the email was actually typed by hand by your business.
106. Get to know your competitors. Find out what other websites are doing that make them successful. If you dare, feel free to contact the website hosts, programmer, or business owner of some other sites who compete with you and ask them what they are doing to get more sales. While you might not get an answer from everyone you contact, surely some fellow Internet businesses will be willing to share tips and tricks to help you out.
107. Partner up. Come up with a partner program with some businesses that sell items different than yours, but relate in some way. By creating partnerships, you make visitors to your website feel good and understand that you are working with other companies. This also allows you to create new promotions that can be beneficial to both you and your new partner.
108. Test outside of the box. Something called eyetracking is a new way to test what people not only click on, but what they look at on your site. There is a few companies who offer actual hardware for eyetracking, but you can also simply ask people you recruit to do your testing. Find out what parts of the website is catching their eye, and look at what people are seeing first.
109. Large fonts for headlines are essential. Make your headline fonts the biggest of the entire website. While the headline’s text is very important, the font style, size, and color are also essential in grabbing the eye. Customize a font for an even more individual experience that makes your website and your company stand out above the fold. Don’t make the headline font so large it’s obnoxious, but definitely make it appear to be just that: the main headline for your site.
110. Test and try, test and try, test and try. Using all of the tips here, utilize those analytical tools to your advantage. Then test out new things. Watch how you do, then test some more. You can never really test enough when it comes to getting a feel for your conversion rates. It is something that will be ever evolving and constantly changing as your business grows and adapts.
So, even if you only use just a few of the tips listed here, you’re well on your way to getting a higher conversion rate. No one can do every single thing on this list, and if they did, they would be the world’s most thorough Internet company. On the other hand, just a few changes can do wonders for the sales rate of your website. By trying new things, making needed changes, and testing your results, you will be on the fast track to getting sales you expect and deserve. Look at your data on a daily basis so you can get a feel for what customers are thinking. It also allows you understand the things that are working as well as the things that are not.
Never be afraid to think outside the box when it comes to having your own Internet business. New ideas are what make people successful, and what makes them stick out to customers. Know what you want, and have a goal in mind. By writing up a mission statement and creating a realistic goal, you will have a prize to keep your eyes on. This helps to encourage success, boost confidence, and help you to continue on. If you decide to hire people such as Live Chat operators or telephone customer service reps, be sure you’re using the best people possible. Using someone you know is a good idea if you’re small and starting out. If you’re a bit more established, use clients who have a good track record that hire representatives for you.
All of the elements shown here have an impact on how your conversion rate will do. By implementing a few changes, you will be amazed at how you can turn people who just click on the site for a quick look into people who actually buy the things you’re selling. A few small changes as well as constant and thorough testing should bring some awesome results, as well as the money you expect when you own your own business. Patience is the key, as well as creativity, and a great looking website!