Top Website Tips
Numbers 51 to 70
51. Place the cart in a good spot. Make sure the shopping cart is easy to find and easy to see. The upper right corner seems to be a popular place versus the bottom of the screen. If someone updates their cart, the pop up and cart window should show this immediately, so they can track their purchases.
52. Avoid the country selection. The odds are very likely that most of your customers will be from the United States. That annoying choose your country option is not really necessary and can be rather tedious. If you only ship to the US and Canada for example, make those the only two options to choose from.
53. Credit cards are not the only way for people pay. While most online shoppers use credit cards, including other payment options gives people more choices as to how they buy. Think about adding a service such as Paypal or accepting echecks as an alternative payment. You can even offer a printable order form for those who still prefer to mail checks or money orders through snail mail. This should most likely boost your conversion rate, since the customer can pick his or her preferred payment method.
54. Speed is key. Make sure your site loads as quickly as possible. Studies have shown that most visitors who have to wait more than five seconds for a page to load will move on to another one. Having a good web host that will display your website quickly is very important.
55. Relate your products. Add suggestions for other products on your individual product landing pages. For example, if a customer buys a widget, add an application that says something like, “If you like this item, you will also like widget 2!” and include a photo. Often, people are not aware of what else you have to offer till you direct them to the right place.
56. Make sure shoppers know it’s a sale. Just lowering your prices is not enough. Be sure to put a red slash through the original price when showing the sale price. That way, customers will know how much they have saved. In addition, you can also add a special headline whenever you host a sale. This makes people look more carefully at your products to see how much they can save.
57. Network. Use helpful marketing and pricing websites such as Froogle, BizRate, and Eopinions, to name a few. Once you get the exposure on other sites, your hits and conversion rate should both increase significantly. Many online shoppers look for bargains through these types of websites first, so if you are not included, you are definitely missing out.
58. Discern the differences. Don’t make all of your products sound the same except for differentiating sizes and colors. Try to be as specific as you can, so people will know exactly what they’re buying.
59. Be as reassuring as you can. Include as many reassurances in regards to your website’s security, money back guarantees, and ensuring that people will have 100% satisfaction. They want to know they can trust you as a merchant before they buy.
60. Push the positives. Include as many detailed descriptions of how your product will enrich your customers’ lives as possible. The goal is to make people feel good even before they commit to buy.
61. Seals boost confidence. Include seals on your website such as the Better Business Bureau, Verisign, and Hacker Safe. These instill confidence and show your professionalism.
62. Font size matters. Be careful of your font sizes, and remember that larger font sizes for certain key words or items will increase sales. Studies have shown this to be effective, so use it to your advantage where possible (without looking too obnoxious, of course).
63. Brainstorm. Think hard about things that make your products stand out. Then expand on that. Come up with creative marketing ideas unique to your website, and do some promos that will create a buzz online.
64. Single columns work. Try to maintain a single column layout on the site. People want to be able to read things smoothly, and it should flow. Too much junk on the sides or several columns of text can turn people off.
65. Switch till you find what works. If you need to switch back and forth between two or three different headlines, you can. Testing out which headline brings in the most sales is an effective way to know what techniques are bringing buyers in.
66. Headlines aren’t the only things to revamp. Look at EVERY aspect of your website: item photos, descriptive text, buttons, color schemes, etc. Then change them around until you feel like you’re getting the most sales. Don’t be afraid to update or make changes as you see fit.
67. Use software that helps. Google’s Website Optimizer is a great tool to help you get the most out of your site. It’s effective, easy to use, and has a lot of powerful extras to get people clicking, and most importantly, buying.
68. Analyze the data. Use Google Analytics (www.google.com/analytics) to your advantage. This software allows you to test your hits, as well as track them. Getting a good tracking tool is definitely invaluable to having a better picture of where your visitors are coming from, and who is making a sale.
69. Use other media to advertise. You don’t have to just stick to Internet ads. Remember that magazines, newspaper, and even TV ads (if you can afford it) will also bring more people to your website, so don’t be afraid to use them.
70. Increase other things as your conversion rate increases. As you start to see sales go up, it’s important to continue to increase other things like product availability and selection, advertising, and affiliate incentives. As your business gets busy, the number of hits will go up, so in order to increase the actual conversion rate, you may need to double your efforts as well.