Persistence Pays When You Want to Make Money
Plenty of studies have shown that it takes several positive contacts to make a sale -- seven in fact, on average. However, most Internet marketers give up trying when they don't make a sale after just two contacts with their enquiries. It really does pay to show persistence and keep contacting your list. Here's why…
50% of sales people give up after 1 contact
65% give up after 2 contacts
79.8% give up after 3 contacts
89.8% of those people give up after 4 contacts
Practically all salespeople have given up after 6 contacts
80% of sales are made on the 5th contact -- yet only 10.2% of salespeople are still following up!
94% of prospects will have bought after 7 contacts -- yet hardly anyone is still in touch with their prospects
If you are still in touch with your prospects after 8 positive contacts, you are likely to have made a sale if you are ever going to, so don't give up too soon.
The best way to stay in touch with your list without appearing too pushy is to create a newsletter that you send out by e-mail. This gives you the perfect excuse to contact people but make sure you give them something worthwhile so that they will actually open your e-mails. Dig out some interesting information or the latest news and throw in a few freebies here and there, and you will help people to connect with you and hopefully buy something after that magic number of around 7 positive contacts.