A Very Confidential Niche Market

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The Internet is an amazing place where we can shop around the clock from the comfort of our own home. More and more people every year are turning to the Internet for their purchases, rather than struggle with the hassles of parking and crowded shopping malls. The Internet is also a great way for people to buy the personal items that they feel embarrassed about asking for in a store -- things like cream for hemorrhoids, condoms, sex aids, cream for personal itching, chafing, intestinal parasites, constipation and all sorts of other products for our personal needs…

The great thing about Internet Shopping is that people can buy these products anonymously and many of them could form the basis of repeat online sales from your loyal customers for years to come. If you can provide a confidential service providing products and solutions for your customers embarrassing little problems, then you will build a list of very loyal customers.

Another way to get people to keep coming back to your site is to have a wealth of information available on all these various problems -- make it jargon free and easy for people to understand while giving enough information about their problems. Make sure you always advise people to see their family doctor if the problem doesn't go away or it is something more serious that they should have professional advice. Make sure you make it clear to your customers that you are not able to provide medical advice.

Specialist or Generalist?

One decision to make when you set up your business is whether to be a specialist or generalist. You could offer solutions for a diverse range of problems for all sorts of embarrassing problems, like smelly feet, balding heads, covering birthmarks or unwanted tattoos, athlete's foot, nose hair -- well you get the picture!

Or you could specialize in one or two specific areas like clothing for people who are very overweight. You could even drill down even further into that sort of niche and offer just swimwear or underwear or offer a clothing rental service for formal suits, party dresses or wedding dresses, for example.

These small niches can be very profitable in terms of overall profit margins but you could find that there is not enough business in them for you. You could try starting off with one or two products and then create more and more niche markets as you develop your business. For example start with swimwear for larger people and expand out into other types of clothing, then slimming aids and other products and services for people who are overweight.

Finding your customers

Trying to think laterally when you are putting together your collection of products and trying to find your customers. Try to think of all the problems people might have where they cannot find solutions readily in high street. For example, it's difficult to get clothing for people who are very tall or very short, people with funny shaped feet or a big beer belly, for women following mastectomies, all swimwear for people who are very overweight. Perhaps you could find solutions to these sorts of problems and offer them via your website.

A great way to market these types of personal products is via social media marketing and via a series of articles on all sorts of embarrassing problems. It would be a great subject to write a blog about as lots of your customers will be looking primarily for information about their embarrassing problems -- perhaps they don't even realize there is a solution for them that you can provide. So you should aim to have lots of information available and then miraculously come up with a solution in the form of your product.

Keep it confidential

The whole point about running this sort of business is that people can feel confident about ordering from you knowing that their little secrets will be kept confidential. It is vital, therefore, that you avoid embarrassing them with packages arriving in the post emblazoned with company logos or anything to suggest what might be in the package. Stick to plain packaging and don't keep writing to people or bothering them with too many marketing e-mails -- make sure any communication you have with your customers is always permission-based. Also, a word about your company name -- try to keep it fairly discreet if you can because people don't want to get e-mails from a company called embarrassingproblems.com if they are using a shared computer -- it could trigger an unsubscribe for no good reason.