Driving Traffic To Your Site
Once you have created a website and launched it on the web, you need to have an effective way of directing free traffic to your site. Driving traffic to a web site takes some time and patience. The more work you’re willing to put in, the better the pay-off but you do have to be patient.
One of the best ways of driving traffic to your site is to increase your ranking in the search engines (known as search engine optimization) so that your website appears higher on the organic listing. This takes time and effort but your work will be rewarded when you are getting traffic to your site at no cost. Traffic obtained via paid advertising such as pay per click may be a fast way to get visitors to your site but it is no real substitute for a good ranking with the organic listings. Studies have shown time and time again that Internet users tend to prefer websites listed in the organic search engines and have a certain mistrust of those businesses that are paying for advertising -- just ask around a sample of Internet users and you will see this yourself.
Social networking for traffic generation
Using social networking sites can be a good way to drive traffic to your website. If you’re just beginning to build your business, reaching your target audience is extremely important. Twitter has a search function that many never use. It searches in real time, so that you can see how many people are interested in what you’re selling as they are searching.
Being re-tweeted is a goal that you should strive for. An easy way to make sure this happens is to make sure that your tweets are unique and interesting. They do not even have to be about your business offers but make sure people can find your business via a link. Make sure there are no misspelled words and that the facts are correct to increase the likelihood of being re-tweeted.
With 800 million users per month, Facebook can also help drive traffic to your site, especially if you post something that everyone ‘likes’. Make sure people can easily find your website and try to dream up inventive ways to promote your business without being pushy.
You Tube is also a great way to promote your business if you have an interesting video. It also has more potential for your campaigns to become viral as people love to share funny, spectacular or cute videos.
How about creating a blog for your business? This can also help drive traffic to your site. Keep your blog full of new content even if your product has not changed – you should find plenty to talk about. Blogging allows customers a particular type of insight into your business and to you as a person. Blogs speak to prospects directly and this encourages feedback comments. Customers will be more likely to return, especially if they feel their comments are important to the company, so try to reply to comments. Blogging is best done by adding snippets and short pieces on a very regular basis so that you keep people coming back. WordPress is a good provider as it will help your blog to be found in the search engines.
Another, cheaper way of getting traffic to your site is to get a press release published in the media. Have a look at some of the online newspapers and find one that might be suitable for promoting your products and services. The media are always on the lookout for a innovative story and if you can find a newsworthy angle, preferably one with some human interest, you might be able to get to your story published and reach a potentially massive audience. Take your time and write your own press release, making it topical and timely and find something to write about which is not seen as just a way to promote your company -- readers will see through this. A press release has to be first and foremost an interesting story.
Don’t forget that offline marketing can be a profitable way to get visitors to your site too. Direct marketing (the old fashioned mailshot) is still alive and well and bringing in business for companies – including Internet based companies. A reliable way to obtain an up to date mailing list is to go to Experian, the credit file company (www.experian.com). They have an enormous database and sell mailing lists which are targeted precisely to your customer’s profile – you can target a particular geographical area, age range, income bracket and so on. However, you should remember that with an average response rate of 1-2%, you need a lot of names, which will require an enormous list! Send out a few hundred a week to test the list with your offer and tweak it until you get a good response.
Driving traffic to the site is an extremely important part of making your business successful and it can be a lot of work. However, the rewards are worth it when you start converting visitors to paying customers.