Attract More Business to Your Website
One of the best ways to attract more business to your retail website is to make your website a valuable information resource for your buyers. The more free information your site contains, the more helpful and indispensable you become to your customers, and the higher your search engine ratings will become.
It has to be useful and relevant to your offer. You could write an article or a downloadable information booklet to go with your product or service. For example, if you are selling digital cameras, you may want to include articles with photography tips or instructions on using photo editing software or even reviews of available software. You can add information on how to use photos in greeting cards, advertising and so on. If you are selling vintage clothing, you can provide information on the fashion of the time the clothing represents, or a discussion of the way button styles, hem lengths or colors have varied over time.
Uploading the content
Now comes the part where you upload your content to your website. Before you do this, you should decide on some keywords in relevant categories for the search engines and any paid advertising you do. You have to make sure the information is easily found and navigated on your site, so that it flows easily with the other content. Finally, make sure your products are prominently displayed and links are working- or you won't make any sales!
Once your articles are uploaded, you have to make sure people can find it from the Internet. Take advantage of the established visitors on other sites by getting links with them and use online directories.
Write a longer article that you can call a report and sell the report on eBay or, give it away for free through pay per click by directing users to your site.
Place a portion of your article on a blog or discussion board with a link to your site to obtain the rest of the article.
Place your articles on www.clickbank.com where you can sell them and also create a link back to your website and to websites you are affiliated with and possibly earn a commission.
Consider placing your article with potential partner sites, a jewellery site that complements your vintage clothing, for example, with a link back to your site.
How to produce content for your articles
First, think about your readership and the sort of thing that would interest them and how you can make it relevant to your products or services. Then decide what level of knowledge, skill or expertise are you writing for and decide the length of the article. Will you write one long article or break it up into smaller sections? Will you offer a certain amount of free content then ask for a payment or subscription to view the rest?
Plan an article roughly by headings and sub-headings and the type of material you want to cover under those headings. Then just get writing - don't worry about spelling, punctuation or finding the exact word for this first draft - just let your writing flow. Write in a personal style, as if you are speaking to a friend and avoid long-winded passages.
It's better to have short sentences and short paragraphs to keep the attention of your reader. In the second and third draft, you can refine and edit your article and get it spot on.
If you are simply not a good article writer but you think that adding content can improve sales, look for a writer on www.elance.com who can do the writing work for you. Writer quality varies as well as cost per article, ranging from $3/£2-$50/30 per article, depending on complexity, quality, etc.
Adding valuable information to your web site will definitely encourage visitors to stay and come back again and again - it's well worth the time investment...