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- Writing Content
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Writing and Content
When it comes to any type of writing project, the most important part is planning. If you are able to craft a solid outline and plan then you will be able to keep the structure of the project while you fill in the outline. Consider the outline to be a road map that will help you to stay on track to produce the content for you piece.
It is necessary to plan ahead and this is especially true if you are planning on writing a series which will need ideas for many issues at one time. It is ideal to create a plan that will cover the first six or more issues of your content. Using this planning method will help you to spread out the best of your ideas, articles and other features throughout future issues. It is important not to include all of your great ideas in the first issue, but spread them out so that the reader’s attention is kept throughout the whole time.
Creating a plan should happen now, before the project is even started. Take the time to sit and think about all of the ideas you have for your features, as well as articles. Think about using items such as horoscopes, letters or other reader interest pieces. This plan should also include if you plan on using freelance writers to make the content, which usually only requires an idea for them to go off of. Once you have created the main plan and the direction that you want your project to go in, then you are able to start the next step.
It is a good idea to make a list of ideas that is rather long and will last you for a couple of months into the future. Be sure to make ideas that can correspond with articles that have substance behind them. It’s smart to create a couple of titles and maybe even sub headings to these topics in order to keep the content in line with your trajectory. When you start looking into a certain topic, you may have to discard some of them if they are too broad or specific to create an article that is interesting for your readers. Planning helps to act as a filter for poor subjects and article topics.
It is also a good idea for some ideas of features to be able to be spread over the next year of publication. Features can be considered a group of articles that focus on the same theme, but may include different information, articles, interviews and maybe press releases or advertisements.
Once a comprehensive topic list has been created, take the time to rank each of the ideas based on the quality and the amount of interest it would have. The stronger ideas should be used as lead articles and may be longer in length while the other ones will be used more as fillers. Spread out the higher quality ideas throughout the span of a year and try not to include them all in the early publications. Try to use a section of your publication to hint at what content will be coming up in the next installment as a way to entice readers.
Magazines and newsletters
When you create a magazine or newsletter you will use a flat plan, which can be considered an outline of what will be included in each issue of the newsletter or magazine. It will show the layout and where each article or feature will be inside of the magazine as well as how it the final product will come together. Many basic templates can be made where you will be able to just insert new material for each issue.
When the layout of the magazine is being planned, it is important to create a logical order for the article placement. Keep your best articles in the front, with the features together, at the same time make sure to display advertisements in appropriate places. It is possible to charge more for advertisements that are put into special or privileged locations within the layout of the magazine. Some of these special locations include the back cover, inside back cover and inside front cover. The best material within the magazine is usually placed in the front part of the magazine.
In order to think of ideas to use in your magazine look at the market research that you have done, and how best-selling magazines work out their content layouts. Trying to be inspired by successful publications can only lead you to positive outcomes.
If the case is that you are beginning a writing project with a subject that you are already interested in then you are a step ahead! Having knowledge of your subject will help provide you with a number of ideas for content and is a good position to be in. Knowing the topic area will also help with motivation as well as enthusiasm for the project you are completing, something that will show through your writing to your readers.
In other cases maybe you chose the subject of the project because you recognized a gap in the market or an area that is capable of growth. If this is the case then you may not have prior knowledge of the subject, but it is still necessary to research the topic and learn about the entire subject area. Readers who are going to purchase your book or project will want to do so because they want to learn about the topic, and some of them may already have knowledge in that specific area. This means that you will have to do enough research to be able to become knowledgeable about all aspects of the topic and the new directions it is going. The other option is to pay others to do the writing for you through the use of freelance writers. You will want to find writers who have knowledge in the subject area. You will still want to learn more about your topic so that you can get excited about the projects vision. It is much harder to effectively succeed in this area if you are not interested in the subject matter.
So how is it that you can go about getting ideas? Try reading or researching a couple of different topics as a way to spark an idea for different features and articles. Try reading magazines, books and article on the topic as well as conducting searches online. It is also possible to gain information by watching videos or television programs about the topic.
Content is everything
There has been a lot of research about how magazine readers engage with different types of content.
- People spend between 25 and 40 minutes reading a magazine.
- 57% read at least half the magazine and for the best magazines this increases to 78%.
- More than one in four people pick up a magazine to read three or four times
- Over two thirds of readers keep the title for a week or more
- When it comes to top performing titles, 96% of readers keep the title for more than a week
- Most people consider the content as very or quite relevant to them and for top performing titles this figure rises to 83%
It is statistics like this that display just how readers purchase magazines mainly based on content more than other factors. The other case is advertising magazines which do not have much content but are purchased for the adverts.
This thought process applies to almost any type of content writing no matter the topic.
When you are commissioning articles to be written, or writing articles, you need to educate your readers on something they otherwise didn’t know. Provide them with additional information or new subjects they do not know much about. Your writing needs to be thought-provoking, interesting and intriguing.
Make sure that your articles have structure and a clear beginning, middle and an end, just like any story that you would read. Present the information succinctly and present an authoritative voice with your writing. You do not want to bore your readers or put in a lot of unnecessary padding into your writing. You need to make articles appear professional, well written, and empty of any spelling mistakes or other grammatical errors. The work should be checked by you and any editors that you have, an should be done for every issue before they are printed.
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