Search engine optimization is the process of generating high quality content that will improve your site’s search engine rankings. Because a huge percentage of the consumer populations finds products and services by using a search engine, like Google, you may see a dramatic increase in customer traffic and online sales when you invest in search engine optimization techniques and strategies.
One important thing to understand about search engine optimization is that the processes and guidelines are constantly changing for this marketing strategy. One of the reasons why search engine optimization changes so dramatically from year to year is the updates and changes occurring in search engine algorithms and bots. Search engine powerhouses, like Google, create algorithms that crawl websites and determine the quality and applicability of their content. If your website ranks well with the search engines, it will appear predominantly in search results for different keywords that are related to your business.