Getting Started!

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The key is to get your name and your website address noticed as often as possible, and in as many different places as possible. Do not limit yourself to the items that were mentioned here. If you think it might be a good idea, try it and see.

You might strike gold in areas where others have tried and only found limited success. It all depends on you, your product, and your ability to catch people’s attention.

Using viral marketing is a great way to bring a flood of traffic to your site. Some of the methods in this book will be a perfect for you and your business; others may only have a limited use, or not be useful at all. It all depends on what you want to do with your marketing. You have to decide which one will work best for you.

The danger is to start trying to build a viral marketing campaign before your website is ready.

It is natural to be anxious about getting people to come to your website, after all that is the way online businesses make their money, but if you are not ready, you could lose a great opportunity. Many businesses try repeatedly to get their message to go viral with only limited success. Even those marketers who are very successful at it will tell you that it does not happen every time.

You need to be very clear about why you want people to come to your website, and what it is you want them to do once they get there. Are you selling a product or service? If so, make sure your sales letter is compelling enough to get the visitor to respond to your sales pitch and make a purchase.

If you are relying on pay-per-click advertising, you need to make sure the content on your site is interesting enough that your visitors will return to see what other things of interest are on your site.

Take a good, objective look at your website. Once the traffic comes, what will they do when they get there? You have to make sure your design is right, your website is easy to navigate through, all of the links are working, and your message will convince people to do what you want them to do.

A final reminder; any one of these methods are not meant to be used as the only marketing you are doing. They should be used as a part of a larger marketing campaign. Everything you do to spread the word about your site can bring you traffic. Only a few of them will ever go viral, but each of them has the potential to send traffic to your site, even without going viral. Do not waste opportunities waiting for something to happen.

Continue working on building traffic to your site, and being ready when the traffic arrives.

Be prepared. When one of your marketing techniques does go viral, hang on for a wild ride. It will all be worth your efforts.