Viral Marketing Costs
The cost of viral marketing really depends on the type of marketing campaign you decide to use. There are many that are free, or very low cost. Some may cost a little more to produce and get started, while others could become quite expensive. How much you spend is entirely up to you and the how you want to use the different methods.
One of the greatest things about viral traffic generation is, once you get the initial message out, it really doesn’t cost you any more once it goes viral. Your customers bear all of the time and expense of spreading the word. All you have to do is be prepared to handle the traffic when it comes.
Depending on your website hosting service, there may be some costs for additional bandwidth as more customers flood your site, but if your sales increase because of the traffic it is worth the additional cost.
How can I make my message go Viral?
This is an often asked question, and there has been a lot of time and money spent to find the answer. The truth is, there is no guaranteed way to make your message go viral. There are some things you can do to increase the chances that it will take off, but you can not “make” it happen.
Successful viral traffic generation is part skill, part creativity, part timing and circumstances, and part luck. You may try dozens of things with no real success, and then strike gold in a completely unexpected place.
There is a quote that says “Luck is what happens when preparation meets opportunity.” If you continue to market your site, and continue to lay the groundwork for success, you greatly increase the odds that you will be “lucky”. For some sites it takes a long time to become an overnight success.
By presenting your message in a useful, unique or entertaining way, it encourages people to spread the word. It requires creating a message with a wide appeal, and has a high potential of getting passed along. Once it begins, there is no telling where it will go, how far it will spread, or who it will reach.
If you happen to be one of the fortunate ones who have several messages going viral, you could easily reach millions of people. It does not happen for everyone, but it could happen for you.