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Category: Online Marketing

If you have a small business and you are hoping to turn that business into a profitable venture, marketing is one of the simplest ways to accomplish this. Marketing is the process of communicating value to a population of consumers. There are many different ways to market a business, website, product, or service, but each way involves using a marketing format to express the value of your business to the consumers who you are trying to reach.

One of the most effective marketing strategies in existence has, surprisingly, only been around for a few years. Online marketing is effective because business owners are able to reach an extraordinarily large population of consumers while investing relatively little time and money. A huge percentage of the modern consumer market is actively engaged online, and you can use online marketing techniques like inbound marketing, search engine optimization, traffic building, and even social media activity to draw these consumers to your brand.

Beyond the AIDA Marketing Principle

You must have heard of AIDA -- it is a basic principle that everyone ...Read More

When To Use Short Copy in Online Marketing?

If long copy works so well, why would you ever want to use short ...Read More

The Top 100 Headlines in Marketing Part 1

You know, one of things many people forget about in today’s ...Read More

The Complete Guide to Viral Marketing

Viral marketing is not a quick fix as it takes a little while ...Read More

New Trends in Online Marketing - Part 3

Think of these new trends mostly as optional extras after you ...Read More

Using a Press Release to Get Free Media Exposure

A press release is a popular way of letting the media know about ...Read More

How to Snag the Attention of AOL Customers

If you've heard of AOL then you likely already have a pretty ...Read More

How to Buy Cheap Traffic and Paid Advertising

If you're just getting started online your biggest challenge ...Read More

The Science of Persuasive Marketing

I want to show you a bit more about how to persuade people to ...Read More

Top New Trends in Marketing 2012

Think of all those new marketing trends mostly as optional extras ...Read More
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