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Category: Online Marketing

If you have a small business and you are hoping to turn that business into a profitable venture, marketing is one of the simplest ways to accomplish this. Marketing is the process of communicating value to a population of consumers. There are many different ways to market a business, website, product, or service, but each way involves using a marketing format to express the value of your business to the consumers who you are trying to reach.

One of the most effective marketing strategies in existence has, surprisingly, only been around for a few years. Online marketing is effective because business owners are able to reach an extraordinarily large population of consumers while investing relatively little time and money. A huge percentage of the modern consumer market is actively engaged online, and you can use online marketing techniques like inbound marketing, search engine optimization, traffic building, and even social media activity to draw these consumers to your brand.

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